Nestled in the luxury heart of Rome, the Mattioli’s flagship store has been inaugurated in October 2010. The boutique — exceptionally located at 105 Via del Babuino, one of the most elegant street in the historic center of the eternal city, close to the well—known Spanish Steps — expresses the taste that has always inspired Licia Mattioli. The striking Art Deco interior associates black lacquer store counters with light colored parchment finishing, and ivory velvet couches. The boutique is a play of reflections and volumes amplified by mirror walls.

The last touch is brought by the sparkling light of the chandeliers that reflect onto the many stones and gems set in the jewels. Licia Mattioli has created an experience to transport customers in a chic living room atmosphere — a private place where time seems to have suspended its course allowing customers to relax while gazing at the precious collections displayed until finding the very wonderful jewel that each woman would wish to make hers. The Mattioli boutique is another confidential address for the notebooks of all Roman ladies and fashion forward foreigners strolling along Via del Babuino.